Dressed in His Best

Philadelphia-born Benjamin Guggenheim inherited a fortune from the mining and smelting businesses his father founded after emigrating from Switzerland in 1847. The fifth in a family of eleven, Benjamin (sometimes called the “Silver Prince”) married and had three daughters. Over 1000 guests attended his New York wedding, which the New York Times reported as “one of the handsomest weddings of the season.”


Active in the various family businesses, Guggenheim became president of the International Steam Pump Company in 1909. Business reasons frequently took him away from his townhouse near New York’s Central Park, and he and his wife grew apart. Eventually, he kept an apartment in Paris, and a mistress, French singer Leontine Aubart.


Mr. and Mrs. Benjamin Guggenheim

Guggenheim had originally booked passage on the Lusitania for a return trip to New York, but that voyage was cancelled due to the Lusitania’s need for repairs. So, on April 10, 1912, Guggenheim, 46, boarded the Titanic for her maiden voyage, along with his valet, his chauffeur, Miss Aubart, and her maid.


Leontine Aubart

When the Titanic collided with the iceberg, Guggenheim and his valet, Victor Giglio, were asleep in the cabin they shared. Concerned, Miss Aubart and her maid went to wake them. A steward urged the men to don their lifebelts and accompany the women to the lifeboats. But the men soon returned to their cabin and changed into formal evening wear. Back on deck, Guggenheim was reported to have stated, “We’re dressed in our best and are prepared to go down like gentlemen.” He wrote the following message: “If anything should happen to me, tell my wife I’ve done my best in doing my duty.” He and Giglio were last seen sitting in deck chairs sipping brandy and smoking cigars.

Neither of their bodies were recovered. Guggenheim’s chauffeur also perished. Miss Aubart and her maid were put into Lifeboat 9 and were rescued by the Carpathia. Guggenheim left one-third of his fortune to his wife, and two-thirds to his three daughters.

east 72nd street

Former home of Benjamin Guggenheim on 72nd Street, New York City

A newspaper quoted Miss Aubart as saying, “I had in my cabin jewels worth 4,000 (GPB) as well as many trunks of dresses and hats. One does not come from Paris and buy one's clothes in America. That is understood, is it not? Nothing could I take with me; nothing at all. Just as we were, in our night clothes, Marie and I went on deck where the lifebelts were put around us. On the deck there was no commotion; none at all. Oh these English! How brave, how calm, how beautiful! I, who am patriotic French woman say that never can I forget that group of Englishmen- every one of them a perfect gentleman- calmly puffing cigarettes and cigars and watching the women and children being placed in the boats.”

Today, Guggenheim Partners continues the family business history. The popular Solomon R. Guggenheim Museum in New York City, known simply as The Guggenheim, is part of the Guggenheim Foundation’s extensive interests.


Solomon R. Guggenheim Museum

Dress Aboard the Titanic

When first class passengers boarded the Titanic in April 1912, they did so with large trunks full of clothing for the voyage. It was customary to change clothes several times each day on many of the large ocean liners, and the Titanic would be the most elegant of all. Certainly, fashionable women, and men too, desired to fit in with their peers and show off their finest attire on the grandest ship ever to cross the Atlantic.


Men's Formal Wear in 1912

            Passenger Archibald Gracie later recalled, "Full dress was always en règle; and it was a subject both of observation and admiration, that there were so many beautiful women—then especially in evidence—aboard the ship."


Colonel Archibald Gracie

A well-known fashion designer was aboard, named Lady Duff-Gordon. Famous in New York, London, and Paris, her designs often featured a split skirt, low neckline, less-restrictive corset, and more revealing lingerie. When other first class passengers discovered Lucile, as she was known professionally, would be on board the Titanic, many of them made sure to obtain some her creations to wear during the voyage.


Lady Duff Gordon

The Edwardian style focused on straighter lines and less constricted clothing for women, rather than the bustles and full skirts seen in Victorian days. But the fine details were everywhere, from elegantly trimmed hats and expensive jewelry to silk draping off the shoulder and delicately embroidered footwear.


            Dinner on Titanic was a formal occasion, where men dressed in tailcoat, white waistcoat, and white bow tie. Women wore evening gowns, no hat, long white gloves, kid leather or satin shoes to match their gowns, opera bag, fan, and perhaps a scarf. Hats were worn only during the day.


            After the ship collided with the iceberg on the night of April 14, a steward gave Benjamin Guggenheim a sweater and a lifebelt to wear. When he realized he probably would not survive, he and his valet returned to their cabin and changed into their finest dinner apparel. They then helped load women and children into the lifeboats. Guggenheim told a bystander, "We're dressed in our best and are prepared to go down like gentlemen."


Benjamin Guggenheim